The Two Goals of Intentional Writing
Self-Paced | Available Anytime | Certificate of Completion
Writing is an interactive form of communication, just like speaking. We must be clear and concise—but also relational. This free, brief course will help you balance the two goals of intentional writing: Informational goals and Relational goals.
Use intentional writing to start building trust and connection with your readers.
Manage the balance between clear, direct writing and courteous, relational writing.
After completing this course, you’ll be able to identify the two goals of intentional writing, and explain the interactive nature of writing and reader interpretation.
Course Syllabus (Downloadable)
The Two Goals of Writing: Part 1
The Two Goals of Writing: Part 1 Quiz
The Two Goals of Writing: Part 1 Discussion (Optional)
The Two Goals of Writing: Part 2
The Two Goals of Writing: Part 2 Quiz
The Two Goals of Writing: Part 2 Discussion (Optional)
Course Reference Sheet (Downloadable)
Further Learning Opportunities
The course was great. The instructor was clear and engaging, the formula is very helpful and I liked having both good and not as good examples of how to use the formula.
The course was great. The instructor was clear and engaging, the formula is very helpful and I liked having both good and not as good examples of how to use the formula.
Read Less
![]() – Kelly Mieske, Attorney, California, USA |
As a CPA I must explain complex ideas to clients with little knowledge about the area. Now, my emails, reports and requests are clear and concise. I feel much more confident that people understand important points and can follow requests easily. Thank you so much!” – Linda Whittaker, CPA, Alberta, Canada |
![]() – Junaid Ahmed, International Relations Student, Islamabad, Pakistan |
– Paul Briley, Life Coach, California, USA |
![]() – Heather Aydelott, Professor, New Mexico, USA |
![]() – Skylar Griego, Editor and Copywriter, Arizona, USA |
No. Each course can be paused and resumed anytime.
Each self-paced High-Value Writing course includes an introductory unit, 3-6 main units of core curriculum, and a wrap-up unit. Each unit contains videos explaining concepts, with examples to illustrate and apply learning. You'll watch videos and answer reflective questions in each unit.
Yes. While the courses are video-based and include reflection questions, they also include two printable takeaways: A Syllabus listing learning objectives and course description, and a Course Reference Sheet offering a one-page review of the course concepts.
All you need is an internet connection, the ability to watch videos and hear audio, and a place to take notes. Each course asks you to practice sentence revisions, so you'll want a place to write down those notes.
You will receive a Certificate of Completion when you finish a High-Value Writing course. You will also have access to a downloadable Course Reference Sheet with the main points from the class. Each of these can be printed and shared.
Yes. Each course includes two types of practice opportunities: (1) reflection questions to check your understanding, and (2) revision opportunities to practice writing strategies.
No. The courses teach through videos, and all the materials you'll need for your course are included in the registration. However, some students like to read the book for extra support.
Erin Lebacqz, High-Value Writing Founder, created the courses based on her experience in the field of Rhetoric and Professional Writing. Erin brings her 25 years in the classroom, experience helping writers around the world, and expertise in pedagogy (the study of teaching and learning) to the course design.