About this course:

In this self-paced course, you’ll learn how to write messages that meet the needs of today’s fastscrolling audience, inspire action, and build strong client relationships. Whether you’re new to writing for marketing or looking to sharpen your approach, this course will give you the tools to write with confidence and intention—so your words lead to clicks, conversations, and clients.

  • This 2-hour, practical, self-paced course helps small business owners, coaches, freelancers, influencers, and entrepreneurs craft effective email marketing and social media content that connects with readers and drives results.

  • Find your brand’s voice by studying your market’s communication style and aligning parts of that with aspects of your authentic self. Be you—and be consistent about it.

  • After completing this course, you’ll learn how to avoid common communication pitfalls that turn clients away and write clear, concise, and purposeful email and social media content.

Course curriculum

    1. Welcome & Course Overview

      FREE PREVIEW

    2. Course Syllabus (Downloadable)

    1. Breaking through the Noise

    2. Breaking through the Noise - Review Questions

    3. Discussion/Q&A (Optional)

    1. Strategies: Email Marketing

    2. Strategies: Email Marketing - Review Questions

    3. Discussion/Q&A (Optional)

    1. Strategies: Social Media

    2. Strategies: Social Media - Review Questions

    3. Discussion/Q&A (Optional)

    1. Building and Maintaining Your Brand's Voice

    2. Building and Maintaining Your Brand's Voice - Review Questions

    3. Discussion/Q&A (Optional)

    1. How To Write With AI and Still Sound Human

About this course

  • $85.00
  • 19 lessons
  • 1.5 hours of video content
  • 5 Learning Modules
  • 5 Review Sessions
  • Certificate of Completion

Your Instructor, Erin Lebacqz

Erin Lebacqz created the High-Value Writing program to help you write strategically—with confidence, clarity, and emotional intelligence. Her books, High-Value Writing: Real Strategies for Real-World Writing, and The High-Value Writing Workbook: Write for Success in Work and Life share her classroom curriculum and offer practical strategies and examples. Erin has been teaching writing in professional and academic settings for over 25 years.
Photo of Erin Lebacqz.

Build your client base with proven email and social media strategies

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Jump Start Your Writing!

High-Value Writing also offers a collection of learning materials designed to help anyone improve their writing. Expand your learning with the conversational, down-to-earth book of High-Value Writing strategies! Or, transform your writing with the interactive, engaging, and hands-on High-Value Writing Workbook!
Get a Book!
High-Value Writing books with 5 star customer reviews.

Learner testimonials...

Icon of a person“Whether I’m writing to a judge, opposing counsel, or a client, I write more efficiently and effectively using High-Value Writing strategies.  I now consider my reader’s needs first and make the information clear and easy to digest.”

– Kelly Mieske, Attorney, California, USA

Linda Whittaker“Until I started learning High-Value Writing strategies, I thought I wrote well. Then I realized, I didn’t – at all.

As a CPA I must explain complex ideas to clients with little knowledge about the area. Now, my emails, reports and requests are clear and concise. I feel much more confident that people understand important points and can follow requests easily. Thank you so much!”


– Linda Whittaker, CPA, Alberta, Canada

Junaid Ahmed“Being a student, concise writing has always been a challenge. However, High-Value Writing strategies have helped me in attaining brevity in my writing. With High-Value Writing lessons, I have been scoring quite well in competitive exams.”

– Junaid Ahmed, International Relations Student, Islamabad, Pakistan

Paul Briley"As a life coach, I work with clients who often reference misunderstandings, challenges with communicating what they want and unclear expectations. High Value Writing helps develop and refine the “skills” of making clear requests and agreements between individuals. Erin helps people find and create clarity!”

– Paul Briley, Life Coach, California, USA

Heather Aydelott“As a college professor who writes multiple emails daily and has to give consistent, meaningful, and clear feedback to students I really appreciate High-Value Writing.  It has helped me to be more precise in my wording and more concise.  My students are better able to understand the points I'm trying to make and there is overall, less frustration and confusion for us all.”

– Heather Aydelott, Professor, New Mexico, USA
Skylar Griego“As an editor and copywriter, I often debate word choices with my clients. High-Value Writing gave me the language and evidence to explain why some words are or are not effective in specific contexts. Assigning value to words based on the efficacy with which they communicate the intended message (or unintended messages) is a highly useful skill that allows me to take abstract, subjective language concepts and apply them in more concrete, objective terms. Thank you Erin for equipping me with the tools to do this!”

– Skylar Griego, Editor and Copywriter, Arizona, USA

Frequently Asked Questions (FAQ)

  • Do I have to complete a course all at once?

    No. Each eCourse can be paused and resumed anytime.

  • What are the courses like?

    Each self-paced High-Value Writing course includes an introductory welcome unit, 3-6 main units of core curriculum, and a wrap-up unit. Each unit contains videos explaining concepts, with examples to illustrate and apply learning. You'll watch videos and answer reflective questions in each unit.

  • Will I get any printable material to save from my course?

    Yes. While the courses are video-based and include reflection questions, they also include two downloadable takeaways: A Syllabus listing learning objectives and course description, and a Course Reference Sheet offering a one-page review of the course concepts.

  • What materials do I need to complete my course?

    All you need is an internet connection, the ability to watch videos and hear audio, and a place to take notes. Each course asks you to practice sentence revisions, so you'll want a place to write down those notes.

  • How can I show my supervisor I completed a course?

    You will receive a Certificate of Completion when you complete your High-Value Writing course. You can also download a Course Reference Sheet with the main points from the class. Each of these can be printed and shared.

  • Do the courses include opportunities to practice and apply concepts?

    Yes. Each course includes two types of practice opportunities: (1) reflection questions to check your understanding, and (2) revision opportunities to practice writing strategies.

  • Do I need the High-Value Writing book to take a course?

    No. The courses teach through videos, and all the materials you'll need for your course are included in the registration. However, some students like to read the book for extra support.

  • How did High-Value Writing create the curriculum for the self-paced courses?

    Erin Lebacqz, High-Value Writing Founder, created the courses based on her experience in the field of Rhetoric and Professional Writing. Erin brings her 25 years in the classroom, experience helping writers around the world, and expertise in pedagogy (the study of teaching and learning) to the course design.